Dubai-based AYAT Perfumes transforms each fragrance into an “olfactory verse” (āyah, meaning “sign”). It uses premium Arabic raw materials—pure oud, Taif rose, saffron, and ambergris—and fuses them with contemporary accords to create intense, long-lasting scents suitable for both him and her. Its elegant, solid glass bottles, decorated with metallic calligraphy, reflect artisanal luxury, while the brand champions the use of ethically sourced ingredients and recyclable packaging.